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Anton Nosic
Education - Medical
He works in a field of journalism since 1990.
He was a founder of several Russian newspapers in Russia, Israel, Cyprus
and In the Internet. He is the author of the projects Gazeta.ru, Lenta.ru,
Vesti.ru.
First attempts of materials on the Internet made by ‘traditional’
Russian mass media date back to end of 1994 - beginning of 1995 (‘The
Izvestiya’ daily). Just as the first Internet new service (NSN) which
didn’t have an offline analogue appeared. Nevertheless it became the
first swallow which couldn’t make a summer on its own. We can talk of
forming an independent branch of online Russian mass media beginning from
August 1998 up to April-May 1999. It was by that period when the forces of
the Internet-media market were arranged. Leading positions completely
belong to online mass media (RBK, Gazeta, Lenta) however Internet versions
of the most popular traditional editions, radio and TV channels are
routinely satisfied with their outside position in spite of their
popularity all over Russian and numerous offline audience.
What are the reasons of such a ‘historical injustice’? Will mass media
learn any lessons from its own failure? Whether there’s hope that in
time the tendency will be broken, and the online audience will rearrange
its positions in favor of traditional ‘whales’? An attempt to find
answers to these questions brings us nearer to comprehension of actual
data consumption peculiarities on the Russian Internet.
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