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Mikhail Verbitsky
(1969, Moscow)
Education: Harvard (Ph.D. mathematics)
He is the author of 20 scientific articles and one book, and also - of
poems and sketches. He participated in End
of the World News and Lenin.
We live in situation of the post-industrial.
Imperious relations have transferred from economic surface onto
information.
The power belongs not to those that control the things but to those that
control data constructs.
The divorce between the product and the data construct takes place.
Example: contemporary financial system is an endless blowing up a soap
bubble: shares go up because there’re people that want to buy them, thus
followed by demand raise and further price growth. Goods do not support
value of shares, it is ensured by growth perspective.
<…>
Free of graphics, all Net sites will look the same. This will indicate
death for asymmetric communications. Asymmetric communication is the
principal power mechanism of the post-industrial.
Free of graphics Internet makes a Revolution. In case of equal access to
the audience, the opinion of Mr.Something means as much as the opinion of
a venerable politologist or a respected gallerist.
Internet graphics started a counter-revolution as it restored inequality
uses banner ads and employs professional designers.
Mass media complete the destruction of equality illusion that seemed to be
given by the Net in early days. It doesn’t occur to people going to the
Net that their opinion might be influential - they don’t go to guest
books. They’re not interested in the second opinions. It has never
occurred to them that ‘an expert’ is as human as they are though
he’s a great pretender.
In Vesti, Lenta and gazeta.ru sites guest books were withdrawn at all thus
signifying turning the web into an interactive TV and revolutionary
situation into the counter-revolutionary one.
There’s only one hope - the intervention on the state, which should
beware of mediacracy as much as revolutionaries do.
The revolution might survive due to comprehensive free access to the Net,
HTML study and compulsory creation of web pages (for students and civil
servant, at least).
When online mass media enhances they will form a stereotype of passive
data consumption on the Internet.
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